following is a reprint of an article written in the September
2001 edition of AVN Online magazine.
Provides a Helping Hand to Newbie Webmasters
- - - - - - - - - - -
by Rebecca Gray
alternative paper New York Press (www.nypress.com) profiled
Jay Servidio, using the custom adult turnkey Website as
a prime example of how adult Websites are “recession-proof.”
‘Course, we know about all that — our questions were actually
about Teleteria itself.
Relax, read on, enjoy.
Servidio, President of Teleteria.net:
You’re gonna let me talk about my favorite subject.
Gray, Our Girl Friday: I could make stuff up.
JSPOT: [Pause.] Tried to get started in ‘92, ‘93
by raising $50,000 to put a piece of equipment on an island
of Anguila, down south, to sell 0-1-1 termination to this
island. At that time, 0-1-1 was very big in the audiotext
market; audiotext, of course, meaning phone sex.
Uh, what is this zero-one-one?
JSPOT: 0-1-1 is an international call. For the question
of 40 percent of phones in the United States becoming blocked
from dialing 900 numbers, one of the answers was, get a
deal with a foreign government and put a box [in their country]
that answers calls and plays prerecorded messages or that
answers calls and bounces the call back to the United States
to play either a prerecorded message or connects with a
It’s a brilliant loophole.
JSPOT: Yeah, well, it wasn’t my idea. The original
concept wasn’t my idea; but the phone sex industry, how
people made money, was to copy — which is what happens in
any industry — copy the original model and try to make a
better mousetrap. Eventually, phone sex wore off, and we
flipped over to adult Websites, and then we hired a designer
and then another designer, and then we had a server connected
to the Net in this guys basement. When his wife found out
what was on the server, either he or the server had to leave
(this was New Canaan CT, where I’ve lived for the last 11
years. A very Christian, quiet, affluent sort of church-on-every-corner
kind of town... Letterman lives there) — his wife just went
nuts: “If our neighbors found out” — so we moved into an
online cafe and then we moved into an ISP in Baltimore,
and then I hired one of their top programmers away. He put
our five servers on an Amtrak train, drove them up to New
York, and we have them at the Globix.com building — a cross
between NASA and Fort Knox — which is where Penthouse and
ICQ and all the big brokerage firms in Manhattan have their
servers. Right down the street from the courthouse. Right
down the street from the Federal Reserve bank, the one with
all the gold. They’re on the same ConEd feed as that bank.
It’s 24 hours a day. Under no circumstances are they down.
If New York has a power failure, they’ve got diesel generators
to back them up. Our stuff stays on. It’s a very impressive
So what exactly does Teleteria
key product is a custom adult turnkey Website. If you’re
interested in coming into this industry, we’ll provide you
with a custom-designed Website where you own the domain,
and the billing company name is set up in your name so you
get paid on all of your revenue directly from the billing
company. And your membership section taps into a library
that we’ve amassed over the last five years of 100,000 pictures.
And we buy various feeds from other companies. The key element
here is that the client receives all of the money directly
from the billing company and does not — repeat not— share
this profit with Teleteria.
We are the only avenue through which people can come into
this industry, get treated fairly, and have an opportunity
to make a profit. The other companies out there act as billing
companies and take a percentage of the revenue, which means
there’s no account- ability. It’s not fair for the people.
We’ve got clients that do really really well. Also, I teach
classes for The Learning Annex in New York and in Toronto,
Canada every month. “How to Get Started and Make a Profit
in the Adult Internet Industry.” One night, three hours.
What I stress about this industry is, you have to control
your money. All the revenue streams have to flow through
you and through no one else.
Have you found that there’s a basic design to adult Internet
success, lucrative for everyone, that you can teach people?
JSPOT: At first, everybody needs a little hand-holding.
We provide it for them. I show them how to go to adult search
engines, link to adult sites, get banner trades, referral
programs, how to sell their exit traffic, how to link to
toy stores, how to make money off the live video revenue
and the live audio revenue.
How big is the Teleteria
JSPOT: About a dozen. We fluctuate between 10 and
14 people, depending on if we’re doing a trade show. Around
trade show times we get an influx of new clients. In the
summer, classes and Web traffic both taper off, because
the kids are out of school, everybody’s outside. It’s a
cyclical business, like anything else. The package we put
together right now costs $10,000. It’s a 10-page Website,
with $80,000 worth of content in the membership section.
For the average Joe coming into this business, they don’t
have “an extra” $10-$20,000 to buy a bunch of content to
put into a Website that may or may not make money. With
our package, they get a custom-designed Website with a tremendous
amount of content, and they’re ready to rock and roll in
seven to 10 days.
[Silence. Intake of breath.]
JSPOT: I’m writing a book.
JSPOT: It’s called Can You Use An Extra Couple of
Grand a Month?
Yes. I mean, yes.
JSPOT: The book is about the class that I teach;
how people can get started; my experiences and things I
do to maintain myself and my company. I'm involved in karate,
I train and teach karate four or five days a week. Stuff
I have to do to maintain happiness and serenity in the environment
of cash and sex 24 hours a day. I didn't want to get into
the adult industry. Now that I’m in it, it’s got very little
to do with pornography for me. There was a time three years
ago when my company started to really really take off, and
I had a lot of disposable income, and I saw myself going
into a lifestyle that was... fruitless. That’s when I got
back into karate. Lost weight. Got focused. There are huge
rewards that keep coming into my life.
Servidio is President of Teleteria,
Inc., a company that has been building and hosting commercial
and adult custom Web sites since 1994. Teleteria's
clients are located all over the world.
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